1.0IWSRhttps://www.theiwsr.comHas premiumisation stalled? - IWSRrich600338<blockquote class="wp-embedded-content" data-secret="xIcbeimwpH"><a href="https://www.theiwsr.com/insight/has-premiumisation-stalled/">Has premiumisation stalled?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.theiwsr.com/insight/has-premiumisation-stalled/embed/#?secret=xIcbeimwpH" width="600" height="338" title="“Has premiumisation stalled?” — IWSR" data-secret="xIcbeimwpH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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The long-running premiumisation trend in beverage alcohol weakened significantly in the first half of 2023, as consumers felt the full impact of economic pressures and geopolitical uncertainty. Key trends fuelling the deceleration included the slowing of premium-and-above agave expansion in the US, losses across the wine category – including Champagne – and softer growth […]https://www.theiwsr.com/wp-content/uploads/2023/11/iii-chart_t20-markets-premium-volumes-scaled-1.jpg