1.0IWSRhttps://www.theiwsr.comDon’t blame Gen Z: as challenges persist, younger legal-drinking-age consumers are re-engaging with alcohol - IWSRrich600338<blockquote class="wp-embedded-content" data-secret="txY8U5Mcwo"><a href="https://www.theiwsr.com/insight/dont-blame-gen-z-as-challenges-persist-younger-legal-drinking-age-consumers-are-re-engaging-with-alcohol/">Don’t blame Gen Z: as challenges persist, younger legal-drinking-age consumers are re-engaging with alcohol</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.theiwsr.com/insight/dont-blame-gen-z-as-challenges-persist-younger-legal-drinking-age-consumers-are-re-engaging-with-alcohol/embed/#?secret=txY8U5Mcwo" width="600" height="338" title="“Don’t blame Gen Z: as challenges persist, younger legal-drinking-age consumers are re-engaging with alcohol” — IWSR" data-secret="txY8U5Mcwo" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.theiwsr.com/wp-content/uploads/2025/03/Orange-spirits-glasses-resized.png928619Budgets for alcohol are shrinking in many markets, thanks to cost-of-living concerns and the moderation trend, but affluent consumers appear more insulated – and Gen Z is making a comeback, according to Bevtrac, IWSR’s longitudinal consumer sentiment tracker.